khumba news blog

Wimpy Launches KHUMBA Collectables As Part Of New Movie Partnership

  • 1829 Views
  • /
  • 0 Comments
  • /
  • in All Posts
  • /
  • by Triggerfish Team

SA’s favourite quick service restaurant chain Wimpy have partnered with the forthcoming 3D animated movie Khumba which hits cinemas in 3D on October 25th, and launched 5 collectable characters that will be given away with their kids meals during October and November. It’s the first time that Wimpy have partnered with Cape Town based Triggerfish Animation Studios, and the second movie release from Triggerfish following the successful international release of Adventures in Zambezia in 2012.

Khumba tells the story of a zebra who is born with only half his stripes. When he is blamed for the lack of rain by the rest of his superstitious herd, he embarks on a journey across the Karoo in search of a magical watering hole where legend says the first zebras got their stripes. It is the first time that a movie has been available in both English and Afrikaans – something that’s sure to delight the local audiences.

As one of the longest running animation companies in the country, Triggerfish are a major player in the development of the thriving local film industry and produce content that has a uniquely South African feel, something that directly appealed to Wimpy.

“Khumba is a beautifully crafted and truly South African story, one very similar to ours; a colourful and sometimes hazardous journey, with lots of fun and friendship along the way” says Marianne Fraser, Marketing Executive for Wimpy, “The partnership between Khumba and Wimpy seemed so obvious, and we are so excited to be a part of such a successful South African venture!”

As well as the main character of Khumba, kids can also collect some of the other colorful characters from the movie including Mama V; an overprotective wildebeest, Bradley; a flamboyant ostrich, Tombi; another young zebra and best friend to Khumba and Skalk, a wild dog who is voiced in the movie by iconic US actor Steve Buschemi.

Khumba director Anthony Silverston is delighted by the partnership with the Wimpy brand “It’s great to have a South African partner that can add so much value to the campaign and the world of Khumba and his friends. The toys they’ve created are terrific and it’s very rewarding for us to see the characters live in a whole new space.”

In addition to the collectible characters, visitors to select Wimpy stores will also have a chance to meet and interact with both Khumba and Mama V as part of a costume character tour currently taking place at schools and shopping malls across the country. For more details on where they’re appearing, go to Wimpy’s Facebook page.

In addition to the collectible characters, visitors to select Wimpy stores will also have a chance to meet and interact with both Khumba and Mama V as part of a costume character tour currently taking place at schools and shopping malls across the country. For more details on where they’re appearing, go to Wimpy’s Facebook page.

Comments are closed.