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Kids get fit with Virgin Active and SA animated movie Khumba
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- by Triggerfish Team
Kids across the country are being encouraged to take part in special Khumba movie themed camps as part of Virgin Active’s Club V offering this half term.
The camps take place from Monday 23rd September until Friday 27th September and over 3000 children are expected to attend.
Kids who take part in the camps will have to complete Khumba activities for a chance to win exclusive preview tickets to 3 special screenings of the movie that will take place prior to it’s nationwide release on October 25th. In addition, they’ll also have a chance to win movie hampers and will automatically get a Khumba badge and Club V goodies.
As part of the Khumba campaign, Virgin Active will run a second promotion in October, driving membership to Club V and offering parents the opportunity to win a Sony PlayStation ™ when they enroll their children.
Coppermonkey Promotions, a marketing consultancy who specialize in film and brand partnerships, brokered the deal. Managing Director Charlie Frost says ‘We’ve worked with Virgin Active on a couple of international movie releases, but what’s particularly nice about the latest campaign with Khumba is that we’re bringing a local movie to our local audience and the characters will all be instantly recognizable to kids as they’re all based on animals that they’ve either seen or heard about. Khumba is a very special movie and we’re thrilled that it’s getting such great support from SA brand partners”
Khumba, which is the second movie produced by Cape Town based Triggerfish Animation Studio, is the first animated movie that will be available in cinemas in both English and Afrikaans – something that’s sure to delight the local audiences. It tells the story of a young zebra born with only half his stripes, who is rejected by his superstitious herd and blamed for a sudden drought that hits their home in the Karoo. It was recently one of only five kids movies selected to screen at the prestigious Toronto Film Festival and has secured international distribution including a number of key markets such as the US, Australia and the UK. . The film is being released here by Indigenous Film Distributors who’s previous slate includes Fanie Fourie’s Lobola, Semi-Soet & Otelo Burning.
Says Anthony Silverston, the director of Khumba “We’re very excited to be working with Virgin Active and being able to promote Khumba to their Club V audience, who we know will love Khumba. Not only is the movie fun, it also teaches children some important values such as teamwork, friendship and acceptance – values that we know Club V also encourages so it’s a great partnership. “
Club-V is a fee-based child-minding facility for children aged 6 weeks – 7 years. Here children can enjoy supervised, fun-filled play activities guaranteed to get their hearts and minds racing.
Khumba opens in 3D in cinemas nationwide on October 25th in English and Afrikaans.
For more information on Khumba visit www.khumbamovie.com
For more information on Virgin Active or Club V go to www.virginactive.co.za